Influence Primer

“The two greatest days in your life are the day you were born and the day you find out why.” — Mark Twain

You live in a world defined by odds. You are told that 95% percent of new businesses fail within the first five years. That 8 out of every 10 sales executives will generate only 20% of a given company’s production. Women are told that they can expect to make 23% less than men who hold the same position. Despite the fact that your kids have a 1 in 22,000 chance of playing professional sports, you can rest assured that if they don’t make it to the draft, they have a staggering 27% chance of pursuing a job that is related to their college degree.

As shocking as those statistics may sound, a surprising percentage of people use them to justify major life decisions. Accepting to be defined by these odds deprives you of the freedom you have worked so hard to gain. Quite often, people forget that they have the right to reject popular opinion and create odds of their own. The great irony is that you know people who run successful businesses. You know athletes who have made it to the pros and women who make substantially more money than the men in their profession. Not surprisingly, these people also put their pants on one leg at a time. You are made of the same stuff they are and have the same right to demand the best that life has to offer.

Have you ever considered the phrase, “Money doesn’t grow on trees” or “The rich get richer while the poor get poorer”? Have you ever cringed when you heard someone tell you, “It’s a man’s world,” or a “Good ol’ boys network?” Did you realize that six out of ten Americans are not happy with their jobs? Should you be troubled by the scores of people who continually give up greatness for the false perception of security? You should be able to wake up every day of your life, look in the mirror, and embrace the reality that you love your life and you are pursuing your ambitions to the fullest.

Despite my resentment of conformity and limiting beliefs, I get it! I’ve been there and walked in those shoes. I know exactly what it feels like to lay in bed with no desire to get up and face the day. I understand how hard it is to juggle the responsibilities of providing for a family while saving enough for kids, college tuition, travel, and retirement. I have personally experienced the debilitating effects of a failed business as well as the discouragement that comes from being broke and up to my eyeballs in debt. I have taken that “safe-job” in an effort to escape the toil and pain of entrepreneurship. I have sat across the table from defeated multi-millionaires who wagered their fortunes on a booming real estate market only to watch their wealth evaporate overnight. I have also sat across from the con artist who decided not to pay me after the work had been completed. I can relate to the tendency we all share to follow the commonly travelled road. The good news is, there is hope in the midst of conformity. There is a reality beyond the doubt, fear, and mediocrity that most people embrace. Most importantly, I have spent my career proving that such a reality exists.

When I started my journey in sales and marketing, I faced a mountain of negative expectations. The odds of my inevitable failure were staggering. Yet I remained relentless in the face of adversity, and I demanded the extent of what life had to offer. I viewed my career as a laboratory and pursued initiatives that provided insight into the realities of achieving success. As my entrepreneurial endeavors progressed towards real estate development and private equity, I discovered certain patterns that preceded success. Certain attributes were common among successful people. These same attributes cultivated habits that transcended the mediocrity of the masses. For over a decade, I have studied these attributes in the context of sales and entrepreneurship. Through the experience of building several companies, and over a quarter-billion dollars in personal sales, I realized that these attributes were, in fact, laws that could be replicated and relied upon for a lifetime of success.

As we consider some of the greatest leaders and innovators of our time, it becomes obvious that in spite of varying roles and objectives, each had a unique capacity to influence those whom they served. Within any profession, the demand for influence is as important as the product or service being offered. I have developed an ideology centered on maximizing your capacity to influence. My goal is to help you discover your purpose and to embrace the inevitability of achieving your greatest ambitions. As you are empowered through direction, you will be introduced to powerful habits of leadership and persuasion that will provide you with the tools to take control of your life, change anything, and determine, once and for all, that you are capable of anything you desire.

It will always seem easier to stick to the status quo. Just the mere thought of change may send massive shivers down your spine. The difference is that masterful influence transcends inferior mindsets and cultivates faith. Once you discover it, you will never be able to see your life in the same way. It will challenge your perspectives and help you find strength amidst adversity and confidence in the face of defeat.

“Give me a lever long enough, and a prop strong enough, I can single-handed move the world.”
— Archimedes

Change starts with a decision that there is a better way, a better outcome, a greater purpose. Once that realization consumes you, change becomes inevitable. As you step into the unknown, you can rely on the strength of those around you. I have walked this path and I know where it leads.

Developing influence may require you to step outside of your comfort zone and stretch in ways that you may never have tried. It’s time to expand your horizon and shift your perceptions. Remember that when you are passionately aligned with your natural abilities, your odds of success are immeasurably greater.

The Laws of Influence will give you the tools you need to discover your purpose and realize your full potential. It’s time to make history!


Download your copy of The Laws of Influence today at


BRAD HARKER is a professional speaker, sales consultant, and author of The Laws of Influence. Through the creation of several companies and more than a quarter-billion dollars in sales, Brad has developed the tools to help anyone, regardless of role or profession, master the elements of influence and realize their potential. Learn more by visiting


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