Inbound vs Outbound and Account-Based Marketing with Trish Bertuzzi
Efficient and scalable sales growth is the common goal of every startup. My guest, Trish Bertuzzi, is the best-selling author of the Sales Development Playbook and President of The Bridge Group. Trish joins us this week to discuss account-based marketing, outbound strategy, and how to survive the early stages of sales development.
ON THIS EPISODE WE DISCUSS:
Building your core team to test and validate the most profitable channels of sales growth
Why outsourcing early sales efforts is the quickest way to validate which channels to pursue
Account-Based Marketing vs Account-Based Revenue
How to develop a comprehensive ABM strategy
Inbound vs Outbound and how to determine if an outbound strategy is right for your organization
Leveraging data to increase sales development productivity
How a research role can improve SDR efficiency
Expectations for an SDR to ramp-up to full capacity?
Increasing productivity through specialization of sales roles
Resources for sales development strategy
Show Links
Resources | The Bridge Group | SaaStr | David Skok | Sales Acceleration Formula | Never Split the Difference
CRM’s | SalesForce | Base | Nimble | Microsoft Dynamics | HubSpot
About Our Guest
Trish Bertuzzi is the Best Selling Author of The Sales Development Playbook and founder of The Bridge Group, Inc. She and her team have worked with over 350+ B2B technology companies helping them to unleash the power of Inside Sales. They are on a mission to help companies build a repeatable pipeline and accelerate growth using both traditional and account based strategies.
