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Customer Validation Most entrepreneurs acknowledge the importance of customer validation. Few, however, are as curious or relentless in the pursuit of customer feedback as Whitney [...]

sales growth Justin Edwards is the VP of Sales Practice at Mercato partners. His focus is optimizing and accelerating sales performance within each of their portfolio companies. Leveraging his [...]

Win-loss analysis Knowing why you win and lose deals might be the most valuable information a company can have. Unfortunately, 60% of sales professionals are wrong about why they win and lose [...]