023 – How To Be The Expert of Your Industry – Authority Positioning with Brian Horn

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“We are all experts in our own little niches.” – Alex Trebek

My guest this week is best-selling author and entrepreneur, Brian Ainsley Horn. Brian’s mission is to help professionals leverage their knowledge to gain AUTHORITY status in their industry, and to use “authority marketing” to help them gain national media exposure.  As a contributor to Entrepreneur Magazine and Huffington Post, Brian knows exactly what he is talking about. He is on the show to take us step-by-step through the process of becoming an expert. He is going to explain the “snowball authority” phenomena and why it is so easy for the top performers in your industry to achieve consistent levels of success. Also, check out www.authorityalchemy.com/influence and download 3 powerful resources to offered exclusively for the Influence community.
In this episode we talk about:
  • Authority positioning and why is it critical to your success?
  • Why Richard simmons is the perfect example of authority positioning.
  • The most common positioning mistakes and how to avoid them.
  • Why it’s a smart idea to give away your best secrets.
  • The expert roadmap – a step by step guide to become an expert in your industry.

Authority Alchemy is the process of of changing people that see themselves as “common” into a person of power in their industry.


ABOUT BRIAN AINSLEY HORN

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Best-selling author and entrepreneur, Brian Ainsley Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.

His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News, Forbes, Advertising Age and dozens of other media outlets. Inc Magazine even named Brian an “emerging business leader to watch.”

Brian is a regular contributor to Entrepreneur MagazineHuffington Post and The Examiner. He is also an in demand speaker that has traveled the world entertaining and educating audiences.

ABOUT AUTHORITY ALCHEMY

The mission of Authority Alchemy is to help you become a recognized authority in your industry. Quickly turn your prospects into clients and clients into raving fans who can’t help but see you as the expert. Discover more and claim your authority at AuthorityAlchemy.com.

INFLUENCERS EXCLUSIVE PAGEwww.authorityalchemy.com/influence


CONNECT WITH BRIAN

Website:  AuthorityAlchemy.com
Facebook:  Facebook.com/Brian.Horn
Twitter: Twitter.com/brianhorn


Thank you for listening to our show. Take a minute to join the discussion on our Influencers Facebook group and if there is someone you know that should be featured on our show, please reach out to me for details and a free signed copy of the Laws of Influence. Don’t forget to subscribe to our show and please come back next week for more Influence with Brad Harker.

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